Privacy Policy

Last updated 1/25/2023

Alighted, LLC, operates (“the Website”). Our Privacy Policy is designed to meet and in some cases exceed existing privacy standards and legal requirements. We will not use or share your information with anyone except as described in this Privacy Policy.

By using our Website, you accept the terms and conditions described in this Privacy Policy. If you are not in agreement with our terms and conditions, then you should refrain from further use of our Website.

We strongly recommend that you review the privacy policies of any website you choose to use, not just our Website, as a means to better understand the way in which other websites garner, make use of and share information collected.

What Information We Collect

We collect personal information from you when you submit information via our contact form or sign-up for our newsletter. You may be asked for your name and email address, and we collect this personal information from you only if you voluntarily submit such information to us.

We may automatically collect some information about you when you interact with our Website. This automatically-collected information may include your browser name, demographic data, geolocation data, the amount of pages visited on the Website, whether you have previously accessed the Website, the type of computer and technical information about your means of connection to our Site, such as the operating system and the Internet service providers utilized, and other similar information. Although it is not our intent to associate this information with individuals, in some cases this technical information may be uniquely identifying.

How We Use Your Information

We use information we collect from you:

  • To effectively respond to questions or inquiries which you submit to us through our contact forms.

  • To send your information you have agreed to receive about topics we think may be of interest to you such as our newsletters, events, and product updates.

  • To fulfill preorders you place through the Website.

  • To verify your eligibility for products preordered through the Website.

  • To improve our Website or our other services.

  • To understand how our users as a group use our Website.

  • To respond to your requests and improve our services. Information you provide helps us respond to your questions and requests more efficiently.

  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us.

  • In any other way we may describe when you voluntarily provide information to us, and for any other purpose with your consent.

How Your Information is Shared

We do not and will not sell, trade, or rent your personal information to others now or at any point in the future.

We may employ third-party companies and individuals to facilitate our Website and to provide Website-related services and/or to assist us in analyzing how our Website is used. These third parties have access to your personal information only to perform specific tasks on our behalf and are obligated not to disclose or use your information for any other purpose.

Your personal information may be disclosed to a third party if we are required to do so because of an applicable law, court order or governmental regulation, or if such disclosure is otherwise necessary in support of any criminal or other legal investigation or proceeding.

NOTE: Illinois law protects the confidentiality of adult-use cannabis purchasers. No personal or uniquely-identifiable information from any recreational cannabis purchase will be retained, used, shared or disclosed for any purpose except as required by the Illinois Cannabis Regulation and Tax Act.

We may share generic, aggregated demographic information not linked to personal information with third-party partners, affiliates, or service providers for the purposes outlined above.

We may use third party services such as Google Analytics that collect and analyze non-personal information in order to increase our Website’s functionality and improve our services as stated above. These third-party service providers have their own privacy policies addressing how they use such information.

In the future, we may sell, buy or merge with other companies or businesses. In such transactions, we may include your information, as is relevant and appropriate to the transaction, among the transferred assets.

Protected Health Information

The information of medical cannabis patients is additionally subject to HIPAA privacy requirements. Please see our Notice of Privacy Practices for Protected Health Information for more details on how medical patients’ information may be used and disclosed and how you can get access to your information as a medical patient.

Your Choices About What Information We Collect

We strive to provide you with choices regarding the personal information you provide to us. If you do not want us to collect your information, as described in this Privacy Policy, do not use our Website. However, you also have the ability to control certain uses and disclosures of your information.

  • Tracking Technologies: You can set your browser to refuse all or some cookies, or to alert you when cookies are being sent. To learn how you can manage your cookie settings, visit the website of your browser vendor. However, if you disable or refuse cookies or block the use of other tracking technologies, some parts of the Websites may then be inaccessible or not function properly.

  • Email and Solicitations: When you contact us through certain forms on the Website, you may be added to our contact list to receive emails. At any time, you can choose to no longer receive such emails by using the “Unsubscribe” method included in each message.

You may also contact us or write us a letter (via the contact address provided at the footer of our Website) to specifically request to correct or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to become incorrect.

Information Security

We strive to take every precaution to maintain adequate physical, procedural and technical security with respect to user information so as to prevent any loss, misuse, unauthorized access, disclosure or modification of the users personal information under our control.

Use By Minors and Children

Our Website is not intended for use by anyone under the age of 21. We do not knowingly collect any personal information from children under the age of 13. If you are a parent or guardian and you learn that your child has provided us with personal information, please contact us so that we can delete that information from our servers. If you are under the age of 21, please do not use our Website.

Other Websites

Our website contains links to other websites. We do not claim nor accept responsibility for any privacy policies or practices of these websites. We encourage all users to be aware when they leave our Website and to read the privacy statements of each and every website that collects personally identifiable information about them. This Privacy Policy applies solely to the information collected by our Website.


If you have any unresolved privacy concerns that we have not addressed satisfactorily, please contact us with more information about your concern.

Changes to Our Privacy Policy

We may update our Privacy Policy as necessary to reflect changes we make, to incorporate suggestions from our customers and to satisfy legal requirements. All future changes to our Privacy Policy will be posted on our Website. All customers who have opted in to receive email updates will receive an email notification alerting them to changes made to our Privacy Policy. Your continued use of our Website following the posting of any updates or changes to our terms and conditions shall mean that you are in agreement with such changes.